Glensheen Marketing Manager

  • Wednesday, March 02, 2022 11:53 AM
    Message # 12635766

    The position of Marketing Manager reports directly to the Director of Glensheen and is responsible for marketing and communications of the estate. This includes coordinating all digital and print marketing, managing social media platforms, and providing timely communications regarding Glensheen news and events.  This position supports the Glensheen Advisory Council and its Outreach Committee. This is a Professional & Administrative (P&A) position.

    Communications (35%)
    ● Develops, designs, and implements an overall strategic communication plan to maximize Glensheen’s exposure to and engagement with audiences across various mediums.
    ● Develops and implements the marketing and communication budget through expense tracking.  Collaborate with the Director and Associate Director on the department budgeting process.
    ● Develops, designs, and implements Glensheen’s brand messaging, image and experience; ensure it is consistent across all communication.
    ● Maintain Glensheen’s website with timely and accurate information.
    ● Designs and implements e-news content and distribution, including writing communications to external audiences, creating newsletters, overseeing the maintenance of email lists and tracking analytics.
    ● Ensure that the organization’s digital communication channels meet the needs of internal and external stakeholders in a timely, accurate and compelling way.
    ● Assist colleagues across the organization with messaging to ensure it is consistent, accessible, and following brand guidelines.  This includes supporting the Director and Associate Director with the development and review of fundraising materials, requests, and public presentations to support Glensheen projects and initiatives.
    ● Respond to guest reviews, inquiries, and concerns in a timely manner.

    Marketing & Social Media (35%)
    ● Develops, designs, and implements an organic and paid marketing strategy to maximize Glensheen’s exposure to audiences across various mediums.  Continually refine and optimize the strategy utilizing measurement tools and attendance trends to determine effectiveness.
    ● Engage with and cultivate audiences across social media platforms to highlight features of the historic site, its collection, events, and brand.  Continually refine efforts utilizing measurement tools to determine effectiveness.
    ● Lead the development process to gather and analyze data about Glensheen’s target audiences.  Create and continuously update understanding of visitor segmentation and visitor profiles.
    ● Coordinate and/or manage the creation of marketing and communication materials for print, digital, and on-site use.  This includes design, vendor coordination, directing student workers, and distribution of materials.
    ● Create graphic direction and concepts for design elements.  This includes the supervision of 1 to 3 student workers tasked with executing directives as assigned.
    ● Provide customer marketing insight during development of tours and events.
    ● Coordinate bi-monthly meetings of the Outreach Committee.  This includes developing meeting agendas, notifying members of meeting times, and cultivating members to support the marketing and outreach efforts of Glensheen.

    Media and Public Relations (25%)
    ● Engage and cultivate relationships with local and statewide media to promote Glensheen.
    ● Represent Glensheen, along with the Director, as a public face of the organization.  This includes executing press events and interviews, attending community events, and serving with affinity groups.
    ● Designs, develops, and implements a proactive strategic earned media strategy to build affinity and engagement of Glensheen locally, regionally, and within the museum field.
    ● Engage and cultivate relationships with partners to support tourism and community connections in our local area and across the state.  This includes destination marketing organizations, tourism and marketing promotion entities, Explore Minnesota, and local photographers and videographers.
    ● Conceptualize, write, and execute press releases and media pitches.
    ● Coordinate and lead promotional events including press tours and conferences.
    ● Lead the Hotel Ticket Program, provide regular communication to partner hotels, and seek out additional collaborative opportunities with Northland area hotels and resorts.
    ● Respond to media inquiries and support colleagues with messaging to fulfill media requests in conjunction with or the absence of the Marketing Manager.

    Other Duties as Assigned (5%)
    ● Serve in the role of Manager on Duty in rotation with other managers.  This may include weekend, evening, and holiday shifts on occasion.
    ● Ability to fill in for hospitality roles, events, and other frontline duties as necessary.


    Required Qualifications

    • BA/BS in Marketing, Communications, Public Relations, or related field plus four years of experience
    • Strong social media and communication skills
    • Demonstrated creativity with marketing approaches
    • Demonstrated success in creating engaging content


    Preferred Qualifications

    • Ability to coach others on developing their “voice” in messaging for external audiences
    • Experience in a supervisory role or leading project teams
    • Ability to be a self-starter and work independently
    • Ability to collaborate within a team and with internal and external colleagues and stakeholders

    Salary Range: $51,513.60 - $54,000

    About the Department

    Glensheen is the #1 house museum in the Midwest by attendance, attracting more than 120,000 visitors annually. In addition to the 39-room mansion, the estate includes a carriage house, gardener's cottage, boathouse, and 12 acres on the shores of Lake Superior. Glensheen is considered one of the most complete house museum collections in the country. Tours are offered year-round. Glensheen's event space is available for weddings, corporate gatherings, and venue rentals. Glensheen has 15 permanent staff and more than 75 students employed annually. Glensheen is located within the Chancellor’s Unit at the University of Minnesota Duluth.

    How To Apply

    Applications must be submitted online.  Go to and search for Job ID 346252.  To be considered for this position, please click the Apply button and follow the instructions.  You will have the opportunity to complete an online application for the position and attach a cover letter and resume.

    A cover letter, resume, and a diversity philosophy statement (a brief personal statement-no more than one page-detailing the applicant's affirmative action, equal opportunity, and diversity/inclusion philosophy) are required documents that can be attached after the application is complete by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. 

    This position will remain open until filled.

    To request an accommodation during the application process, please e-mail or call (612) 624-UOHR (8647).

    If you have started receiving retirement annuity payments from the Minnesota State Retirement System (MSRS) or Public Employees Retirement Association (PERA) your eligibility for this position may be impacted. Please contact the Office of Human Resources Benefits at 1-800-756-2363 for more information.

    Smoking and chewing tobacco and the use of electronic cigarettes is prhibited on all UMD property, including indoor facilities, campus grounds and University vehicles.



    The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.  The University is committed to attracting and retaining employees with varying identities and backgrounds.

    The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  To learn more about diversity at the U:

    Employment Requirements

    Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

    Please note: All employees at the University of Minnesota are required to report complete vaccination against COVID-19 or submit documentation requesting a medical or religious exemption on their first day of employment. To learn more, please visit the University's COVID-19 Response webpage.

    About the U of M

    University of Minnesota, Duluth (UMD)

    The University of Minnesota, Duluth (UMD) consistently ranks among the top Midwestern, regional universities in U.S. News and World Report's "America's Best Colleges" issue.

    Overlooking Lake Superior, UMD provides an alternative to both large research and small liberal arts environments and attracts students looking for a personalized learning experience on a medium-sized campus of a major university.  A firm liberal arts foundation anchors a variety of traditional degree programs, as well as professional and graduate students that draw on UMD's many research institutes and labs.

    Working at the University
    At the University of Minnesota, you’ll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest not only in the future of your career but also in your life outside of work.

    The University also offers a comprehensive benefits package that includes:
    • Competitive wages, paid holidays, vacation and sick leave
    • Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Scholarship
    • Low-cost medical, dental, and pharmacy plans
    • Healthcare and dependent daycare flexible spending accounts
    • University HSA contributions
    • Excellent retirement plans with employer match
    • Disability and employer-paid life insurance
    • Wellbeing program for reduced insurance premiums
    • Student loan forgiveness opportunity
    • Financial counseling services
    • Employee Assistance Program with eight sessions of counseling at no cost

    For more information regarding benefits, please visit the Office of Human Resources website

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